Dear Professor, our group thought that you might need more information about NAVER, so we attached these articles. Visit http://nhncorp.com, they have an English version.
Korea’s No. 1 Search Engine to Expand Overseas
Korea Times 2007-29-2007 19:20
NHN Corp., the largest Internet company in South Korea, has achieved strong growth and a dominant market share in the local search mar
Koreans. The final goal of the company is to position itself as a national brand and the best fast fashion brand in Korea and to launch overseas branches in China, the United States and Europe.
b. Sales and Current Marketing Position
After its launching on November 2009, SPAO opened its first store in Myeong-dong, central Seoul, covering five floors and 333 square meters. Amid the customers’
III. Overseas Chinese Capital in East Asian Region
1. Hong Kong
The population of Hong Kong is about 6.3 million and 98% of it is Chinese with 90% of them are from Guangdong province. The external structure of large corporates in Hong Kong seems to be westernized but the internal look shows rather family-oriented management system. Until 1988, ten family-owned companies dominated about 54
oversea market, they need to build up their image in local market and internally, Woongjin has to reduce sales commission in order to maximize its profit.
In the following pages, we will discuss specific changes.
Current Marketing Situation
Woongjin, founded in 1989, has long hold the leading company status in water purifier market in Korea. Its total sales is up to 1 trillion(KRW) an
Korea market has been worse
NC soft and other companies have been enter overseas market
Competitor- NEXON
Major products: The Kingdom of the Wind, crazy arcade, Mabinogi, Maple Story and Kartrider
Profit model: Partly Paying Model
Strength: Brand power, various customer ages, stable overseas sales
Weakness: major product, Casual games, has short lifecycle
User characteristics
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